Ethiopian-Eritrean rapper Heno. grew up in Takoma Park, Maryland, on the nexus of a number of worlds. As an honor roll scholar with avenue smarts, Heno skilled each the privileges and injustices of his atmosphere. His household’s house was situated subsequent to his elementary and center faculties, a library, and a police station — a mix of locations that will form his perspective on life.
As a baby, Heno. explains that one in every of his earliest recollections concerned a traumatic encounter with the police after they unlawfully entered his house, shining a flashlight and pointing a gun at him. He says he was additionally wrongfully accused of promoting medicine in first grade and handcuffed. These occasions influenced his perspective on life and his place in it and contributed to his consciousness of the excessive incarceration charges in Maryland.
Right this moment, Heno. is utilizing his artwork and blockchain expertise to create significant influence in his life, the lives of his ever-growing digital neighborhood, and in his communities within the U.S. and Ethiopia.
Social change by way of artist empowerment
In his upcoming album, I’m Uninterested in Being Hypersurveilled, Heno. intends to name consideration to problems with racism, police brutality, psychological well being, and privateness. “Each side of the digital world is monitored to some extent,” Heno. explains on the challenge web site. “I really feel a lot safer offline and off the grid. […] I’m uninterested in hypersurveillance.”
And it isn’t nearly these platforms getting access to our telephone information, monetary information, and facial recognition information, he explains, it’s additionally in regards to the methods they revenue off customers. Social media customers can construct followings by sharing each day content material, however in doing so, they’re additionally creating worth for the platform.
In line with Heno., blockchain expertise is especially well-suited to fight these issues. “[In Web2,] we publish our content material, however we don’t personal it. In Web3, we personal the whole lot,” he stated in an interview with nft now.
However Heno.’s artwork isn’t simply centered on elevating consciousness about such points, it additionally instantly contributes to social change. Proceeds from his drops go to The Bail Venture, Maryland Alliance for Justice Reform, and the Baltimore Motion Authorized Workforce, making a tangible influence on the lives of individuals in his house state. Additional, as a volunteer for Wegene Ethiopian Basis, Heno. helped open a data middle in Ethiopia, offering laptop labs and different expertise to native youngsters.
These endeavors are a big a part of why he believes he’s made a reputation for himself in Web3. “Folks care extra in regards to the intention behind a challenge in Web3 than within the conventional music trade,” he stated. “As soon as I figured that out, I knew I’d discovered the correct place.”
The monetary advantages of blockchain expertise
Although Heno. sees himself within the “proper place,” his profession initially started in web2. His transition into Web3 highlights the benefits of belief and transparency that blockchain expertise presents artists.
“I come from the normal music trade, the place I paid 1000’s of {dollars} to draft contracts to do enterprise with folks,” Heno. defined. “If I would like 20 pages of clauses to do enterprise with you, possibly we shouldn’t be working collectively.” In distinction, sensible contracts allow artists to collaborate and conduct enterprise with out the necessity for advanced authorized agreements or intermediaries.
Heno. additionally emphasizes the significance of every artist understanding their compensation and possession, which blockchain expertise makes extra clear and accessible. This ease of entry empowers artists to take management of their careers and monetary futures, thus enabling their continued creative expression.
“Clearly, I receives a commission extra in Web3 than I acquired paid for streaming numbers,” he stated in an interview with nft now. “That’s nice, however that’s the short-sighted profit.” Having the liberty to decide on each his monetary and artistic path is a privilege he wouldn’t have loved beneath a conventional file contract.
Many artists grapple with imposter syndrome, assuming they need to accept much less and depend on bigger entities to succeed. Heno’s expertise in Web3 proves that this isn’t the case. “I believe when folks see you serving to your self, they need to help you extra,” he stated. Via Web3, Heno. has been in a position to construct relationships with folks instantly, fostering a supportive neighborhood and connecting with audiences on a deeper degree.
Heno. additionally notes the significance of humility and studying in constructing neighborhood in Web3. Given the technological studying curve, artists should strategy the house with a real need to be taught and adapt. This mindset has been one in every of Heno.’s most important belongings, permitting him to evolve alongside the quickly altering panorama. His need to be taught has helped him collaborate with artists like Mick Jenkins, JPEGMAFIA, Chaz Bear, and extra.
Via his collaborations with the neighborhood and his need to drive social change, he has managed to create a novel digital world round his music. Of explicit significance is a brief movie titled Within the Meantime, which was launched as a sequence of NFTs on March 22.
Heno.’s aim is to create art work that stimulates conversations, fosters connections, and facilitates transformation. Whereas driving social change by way of their craft is definitely essential, artists should additionally champion themselves. One methodology to realize that is by experimenting in Web3.
He believes blockchain expertise permits him to interrupt down his work into digestible items, making it extra accessible and interesting for audiences. By pushing the boundaries of what’s doable in Web3 and leveraging the distinctive alternatives it presents, Heno. and different artists can proceed to drive social change by way of their artwork, but in addition by way of advocating for themselves.
